At my core, I'm a visual storyteller.

I thrive on assembling talented creatives to create stunning visuals that captivates and sells an idea. With 10+ years of experience in creative/art directing, I've collaborated with and highlighted diverse brands to drive memorable narratives that resonate with the audience they serve.

Clients include: Amazon, Netflix, Disney, Universal, Fox, Warner Bros, Lionsgate, Zulily, Burke Williams, Lorna Jane

As a progressive, future-thinking creative leader that is equally adept at current culture as well as innately curious and constantly striving toward what's next to push forward innovative ideas, I've had experience at award-winning agencies and top lifestyle brands, and a proven track record for delivering results-driven campaigns for print and digital media to drive sales and traffic. Skilled in Visual Storytelling, Creative Strategy, Art Direction, Branding, Adobe Creative Suite, Photography and Typography.

Teams include: Guess, Miss Sixty, BCBG, Neiman Marcus, Steve Madden


NOW MY STORY…

I was destined to be a Creative Director

This was obvious from age 4 when I was plucked from my birth country of Korea and dropped in the super cool UK. With Korean as my first language, I couldn’t speak any English to socialize with fellow preschoolers and teachers but art was universal. And quickly learned that a smile face drawing could break through language barriers while conceptually communicating my thoughts. I also excelled at coloring though wasn’t afraid to color outside the lines when creativity struck. I was meant to be a creative! And visual storytelling was always my calling!

Trading in crayons for a Macbook and tablet, I was awarded an academic scholarship at the University of Miami, a private research institution (Go Canes!), and have since been working hard to refine and elevate Creative Direction skillsets pushing cut-through ideas and building synergy with collaborators, while driving progress in Diversity, Equity, and Inclusion. I also completed further education at the Fashion Institute of Design and Merchandising, and UCLA. Additionally, I enjoy all manner of visual expressions – photography, interior design, and slaying the fashion game. You’ll also find me shredding the mountains on my beloved board when there’s a good dump of powder.