THE QUICK STORY
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As a problem-solver and visionary leader with 10+ years of experience as a Creative Director for agencies and diverse lifestyle brands, I have a proven track record of driving sales and building brand resonance through my expertise in storytelling and design. At my core, I'm a visual storyteller who thrives on assembling talented creatives to create stunning visuals that captivate and sell an idea.
I have collaborated with and highlighted varied brands, including Amazon, Netflix, Disney, Universal, Fox, Warner Bros, and Lorna Jane, to drive memorable narratives that resonate with the audience they serve. My approach is to combine data-driven insights with a keen eye for design, to create solutions that solve complex business problems.
I believe in building strong relationships with my team, fostering a culture of collaboration and innovation, to bring out the best in everyone. As a progressive, future-thinking creative leader, I am equally adept at current culture as well as innately curious and constantly striving toward what's next to push forward innovative ideas.
My skills in visual storytelling, creative strategy, art direction, branding, Adobe Creative Suite, photography, and typography have allowed me to create campaigns for print and digital media that drive sales and traffic. I am passionate about creating engaging and memorable experiences for customers and believe that creativity should always be grounded in strategy.
If you're looking for a creative leader who can deliver results-driven campaigns that captivate and sell, and who can build lasting brand value through a collaborative and innovative approach, then let's connect.
CLIENTS INCLUDE: AMAZON, NETFLIX, DISNEY, UNIVERSAL, FOX, WARNER BROS, LIONSGATE, ZULILY, BURKE WILLIAMS, LORNA JANE
TeamS INCLUDE: Guess?, Miss Sixty, BCBG, Neiman Marcus, Steve Madden
2024
Highlights of Most Recent Role
Led team of award-winning in house agency in creative direction and implementation of new brand identity style guides to highlight and elevate our brand archetype across all world class visual executions in touchpoints including print, digital, social media, and onboard experience; collaborating and building relationships with internal and external partners to create cohesive campaigns with fresh, forward, innovative design.
Executive produced and art directed global commercial photo and video shoots and other media projects emphasizing diversity inclusion.
Researched new technology and platforms to facilitate innovations in process and design, developing templates to create efficiencies across multiple channels and positioning the team for 1 to 1 marketing.
Ideated and started a grass-roots Working Women's group to empower and inspire women professionals in their growth while mentoring and fostering the growth of direct reports to create a highly productive and unified work environment to facilitate happy work culture.
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GLOBALLY TAUGHT
LA made
